How to Choose the Perfect Domain Name

Your domain is your digital storefront. Here is how to pick a winner for your Australian business.

1. Go for .com.au or .au

For Australian businesses, local TLDs (Top-Level Domains) are essential. They build immediate trust with local customers and provide a significant boost in local search results.

  • .com.au: The gold standard for Australian commercial entities.
  • .au: The newer, shorter alternative for a modern, punchy brand.

2. Keep it Short and Memorable

The best domains are easy to type and easy to remember. Avoid long strings of words or complex spellings. If you have to spell it out over the phone, it’s probably too long.

3. Avoid Hyphens and Double Letters

Hyphens are often associated with spammy sites and are easily forgotten. Similarly, double letters (like businesssetup.com.au) lead to typos. Aim for a smooth, continuous string of characters.

4. Think About Keywords (But Don't Overdo It)

Including a keyword like "Plumbing" or "Legal" can help with SEO, but your brand name should always come first. A brandable name is more valuable in the long run than a generic keyword-stuffed domain.

5. Check for Trademarks

Before you hit "Register," ensure your chosen name doesn't infringe on existing Australian trademarks. A quick search on IP Australia can save you significant legal headaches later.

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